Quick guide

Keyword Analysis - Keyword Explorer

Open the quick guide and FAQ when you need a faster start, then close it and work directly in the search area.

How to use this tool

1 Select marketplace and time settings. Choose your Amazon region, switch to weekly or monthly view, and define the date range.
2 Enter ASINs and get keywords. Input up to 20 product ASINs and click "Get keywords" to retrieve ranking terms.
3 Analyze keyword performance. Review keyword lists and metrics to identify high-potential terms for listing optimization or ads.
4 Expand and manage results. Enable "Include all variations" to capture more keywords, then compare, save, or export for further analysis.

Tip: Start with a main competitor ASIN, then include all variations to uncover more keyword opportunities.

Frequently asked questions

It is useful when you want reverse-style terms that reflect Amazon marketplace behavior, which makes it helpful for prioritizing terms with stronger shopping intent.

A strong use case is evaluating a proven competitor ASIN and extracting the most commercially meaningful search terms before you write copy or structure exact-match PPC.

Yes. SellerSprite promotes a free 3-day trial of the monthly plan, so this page can be tested in a real workflow before you subscribe.

Use it early for high-intent term discovery, then broaden your list with Keyword Research, Keyword Mining, or Related Keywords.

They typically push the best terms into titles, bullets, backend keywords, and tightly controlled exact-match campaigns.

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#	Keyword Phrase	Conversion	W.Searches	Search Frequency Rank	Rank Change	Rank Growth	Click-Through Rate	Conversion Rate	ABA Concentration
1	baby toys 1 year old LUDILO Musical Puppy Toys for 1 Year Old Girl Gifts, Learning Educational Crawling Infant Baby Toy 6-12-18 Months, Pull Along Baby Toddler Girl Toys Gifts for 1 2 3 Year Old Girls 1st Birthday Present Price $27.99 \| Ratings(Rating) 5(4.8) No.1 Train Set Toy for Toddler 1 2 3 Year Old, Realistic Mist Steam Electric Farm Animal Train Set Music & Lights, Early Learning Counting Matching & Sorting, Xmas Birthday Gifts for Baby Boys Girls 18M+ Price $25.99 \| Ratings(Rating) 9(4.8) No.2 iPlay, iLearn Press to Go Car Toys for Toddlers 1-3, Baby Animal Racing Cars, Infant Play Vehicle Set, Baby Push Go Friction Car Toys for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Boys Price $19.99 \| Ratings(Rating) 3,950(4.8) No.3 LeapFrog Learning Friends 100 Words Book, Green Price $19.9 \| Ratings(Rating) 145,892(4.8) No.4 Gamfeiny Colorful Lighting Baby Balance Bike Toys for 1 Year Old Boy Girl Gifts, 10-36 Month Toddler Balance Bike, No Pedal 4 Silence Wheels & Soft Seat First Riding on Toys, 1st Birthday Gifts Price $29.99 \| Ratings(Rating) 5,748(4.8) No.5 SEREED Baby Balance Bike for 1 Year Old Boys Girls 12-24 Month Toddler Balance Bike, 4 Wheels Toddler First Bike, First Birthday Gifts Price $29.99 \| Ratings(Rating) 15,306(4.8) No.6 Baby Toys for 1 Year Old: Baby Musical Mat Toddler Toys Age 1-2 - 2 in 1 Piano Drum Babies Play Mat - Infant Music Toy 12-18 Months Babies Birthday Valentines Gifts for 1 2 3 Year Old Boys Girls Price $19.54 \| Ratings(Rating) 1,658(4.5) No.7 VTech Sit-to-Stand Learning Walker (Frustration Free Packaging), Blue Price $47.99 \| Ratings(Rating) 97,866(4.8) No.8 Step2 Rain Showers Splash Pond Water Table, Kids Water and Sand Activity Sensory Playset, Summer Outdoor Toys, 13 Piece Water Toy Accessories, For Toddlers 1.5+ Years Old, Blue & Green Price $89.99 \| Ratings(Rating) 23,315(4.7) No.9 VTech Chomp and Count Dino, Green Price $19.97 \| Ratings(Rating) 17,312(4.8) No.10	-	5,798	42,062	+692	+1.62%	3.93%	1.22%	10.88% 5.50%
2	musical toys for 1+ year old After logging in, you can view all of them. Login immediately	-	530	509,626	+108,443	+17.55%	9.79%	5.56%	19.58% 22.23%
3	1year old toys iPlay, iLearn Press to Go Car Toys for Toddlers 1-3, Baby Animal Racing Cars, Infant Play Vehicle Set, Baby Push Go Friction Car Toys for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Boys Price $19.99 \| Ratings(Rating) 3,948(4.8) No.1 LeapFrog Learning Friends 100 Words Book, Green Price $19.9 \| Ratings(Rating) 145,887(4.8) No.2 VTech Pop-a-Balls Push and Pop Bulldozer, Yellow Price $24.9 \| Ratings(Rating) 27,886(4.7) No.3 SEREED Baby Balance Bike for 1 Year Old Boys Girls 12-24 Month Toddler Balance Bike, 4 Wheels Toddler First Bike, First Birthday Gifts Price $29.99 \| Ratings(Rating) 15,306(4.8) No.4 VTech Chomp and Count Dino, Green Price $19.97 \| Ratings(Rating) 17,312(4.8) No.5 Airbition Talking Flash Cards for Toddlers 1 2 3 4 Year Olds, Montessori Language Learning Toys with 224 Words, Pocket Speech Therapy Toys, and Speech Development Educational Playthings for Children Price $9.99 \| Ratings(Rating) 7,452(4.6) No.6 Play-Act Learning Toy for Toddlers 1 2 3 Years Old, Counting, Matching & Sorting Montessori Learning Farm Train Including 9 Farm Animals, Birthday Gift for Baby Boys Girls Price $21.99 \| Ratings(Rating) 2,236(4.7) No.7 ArtCreativity Bubble Lawn Mower for Toddlers 1-3, Bubble Machine for 1-Year-Old Girl Gifts, Toddler Outdoor Toys for 2-Year-Old Girl Birthday Gift, Push Summer Gardening Toys for Toddlers Age 1 2 3 + Price $23.74 \| Ratings(Rating) 11,664(4.3) No.8 hahaland Montessori Toys for 1 Year Old Boy Girl Birthday Gift - 10 in 1 Cloth Fishing Game Toddler Toys with Stacking Cups - Number Counting, Color Sorting Learning Price $21.98 \| Ratings(Rating) 3,227(4.7) No.9 Toddlers Montessori Wooden Educational Toys for Baby Boys Girls Age 1 2 3 Year Old, Shape Sorting Toys 1st One First Birthday Girl Gifts for Kids 1-3, Wood Preschool Learning Fine Motor Skills Game Price $22.49 \| Ratings(Rating) 6,992(4.6) No.10	Non-conv	379	743,520	+114,339	+13.33%	4.08%	0%	11.22% 0%
4	musical mat for toddlers 1-3 FOKI Floor Piano Mat for Toddlers, Sensory Educational Dancing Musical Keyboard Carpet Toy, Animal Sounds Touch Playmat Blanket, for 1 to 5 Years Old Boy and Girl Price $20.99 \| Ratings(Rating) 2,707(4.5) No.1 DQMOON Toys for 1 Year Old Boy Gifts, Baby Musical Mat with Piano & Drum, Adjustable Volume, 12-18 Months Toddler Toys, Christmas Birthday Easter Gifts for 1-2 Year Olds Boys Girls (Blue) Price $15.99 \| Ratings(Rating) 311(4.5) No.2 Baby Toys for 1 Year Old Gifts: 3 in 1 Alphabet Animal Piano Music Play Mat - Toddler Toys Age 1-3 Musical Toy 12-18 Months Babies Birthday Christmas Gift for Boys Girls 1 2 3 Year Old Price $27.99 \| Ratings(Rating) 105(4.4) No.3 Baby Toys for 1 Year Old: Baby Musical Mat Toddler Toys Age 1-2 - 2 in 1 Piano Drum Babies Play Mat - Infant Music Toy 12-18 Months Babies Birthday Valentines Gifts for 1 2 3 Year Old Boys Girls Price $19.54 \| Ratings(Rating) 1,658(4.5) No.4 Foki Piano Mats, 3-in-1 Animal Musical Play Mat with Piano & Drum for Montessori Sensory Early Educational Musical Learning Toys, Ideal Birthday Toy for Baby Girls, Boys, Toddlers, Ages 1-5 Years Old Price $22.94 \| Ratings(Rating) 427(4.5) No.5 2-in-1 Musical Mat Toys for 1 2 3 4 5 Year Old, Piano Keyboard & Drum Set with 2 Drum Sticks, Early Educational Musical Learning Toys Birthday for 1 2 3 4 5 Year Old Boys & Girls, Blue Price $20.99 \| Ratings(Rating) 548(4.5) No.6 FOKI Toddler Toys Floor Piano Mat with 61 Animal Music Sounds, Baby Kid Sensory Educational Dancing Musical Keyboard Carpet Toy, Record Playback, for 1 to 5 Years Old Boy and Girl Price $25.99 \| Ratings(Rating) 128(4.6) No.7 Toys for 1 Year Old Girl Gifts: Baby Music Mat Toddler Toys Age 1-2 - 3 in 1 Piano Drum Animal Touch Unicorn Toy - Infant Musical Toy 12-18 Months Babies Birthday Easter Gifts for 1 2 3 Year Old Girls Price $20.39 \| Ratings(Rating) 580(4.6) No.8 MOMUSE 3-in-1 Piano Music Mat for Kids, Whack-a-Mole Game Floor Play Mat with 30 Sound & Function Keys, Sensory Musical Toys for Baby Girls Boys Toddlers 1 2 3 4 5 6 Years Old Price $16.99 \| Ratings(Rating) 94(4.4) No.9 M SANMERSEN Piano Mat, 39.5" X 14" Musical Mat Floor Piano Keyboard Mat 8 Instrument Sounds Piano Mat for Toddlers Touch Play Dancing Mat Toy for 1 2 3 Year Old Boy and Girl Gifts Price $22.99 \| Ratings(Rating) 27,512(4.4) No.10	Non-conv	213	1,370,458	+206,642	+13.10%	11.11%	0%	38.88% 0%
5	regalo para bebe de 1 año Gamfeiny Colorful Lighting Baby Balance Bike Toys for 1 Year Old Boy Girl Gifts, 10-36 Month Toddler Balance Bike, No Pedal 4 Silence Wheels & Soft Seat First Riding on Toys, 1st Birthday Gifts Price $29.99 \| Ratings(Rating) 5,754(4.8) No.1 iPlay, iLearn Press to Go Car Toys for Toddlers 1-3, Baby Animal Racing Cars, Infant Play Vehicle Set, Baby Push Go Friction Car Toys for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Boys Price $19.99 \| Ratings(Rating) 3,948(4.8) No.2 LeapFrog Learning Friends 100 Words Book, Green Price $19.9 \| Ratings(Rating) 145,887(4.8) No.3 Marstone Toddler Toys for 1 2 Year Old Boys and Girls Gifts: Educational Elephant Slide with 4 Animal Car Toys for Baby 12-18 Months, First Birthday Gifts for Kids, Learning Push Truck Tracks Age 1-2 Price $23.69 \| Ratings(Rating) 1,282(4.6) No.4 Toddler Basketball Hoop & Soccer Goal, Toys for 1 2 3 Year Old Boys Girls, Kids Sports Toy with Light Sound Music, Montessori Toys for Baby 12-18 Months, Christmas Birthday Gifts for Ages 1-3(Blue） Price $39.99 \| Ratings(Rating) 680(4.7) No.5 Baby Toys for 1 Year Old: Baby Musical Mat Toddler Toys Age 1-2 - 2 in 1 Piano Drum Babies Play Mat - Infant Music Toy 12-18 Months Babies Birthday Valentines Gifts for 1 2 3 Year Old Boys Girls Price $19.54 \| Ratings(Rating) 1,658(4.5) No.6 VTech Chomp and Count Dino, Green Price $19.97 \| Ratings(Rating) 17,312(4.8) No.7 newyoo Tricycles for 1-3 Year Olds, Toddler Bike, Birthday Gift and Toy for Boys and Girls, Toddler Tricycle with Parent Push Handle, Trike with Backrest and Safety Belt, Blue, TR007 Price $76.49 \| Ratings(Rating) 4,465(4.6) No.8 Umatoll Colorful Lighting Baby Balance Bike Toys for 1 Year Old Boys Gifts, Adjustable Seat Baby Walker, One Year Old Boy Birthday Gifts, 12-24 Months Toddler First Ride on Toys Price $29.99 \| Ratings(Rating) 2,298(4.8) No.9 Activity Table for 1 Year Old, Montessori Toys for 1 2 Year Old Girls Boy Gifts, 8 in 1 Wooden Sensory Play Table for Toddler 1-3, Learning Toys for Baby 12-18 Months 1st Christmas Birthday Gifts Price $33.58 \| Ratings(Rating) 730(4.0) No.10	Non-conv	212	1,400,204	-166,134	-13.46%	5.66%	0%	18.87% 10.00%

5 Filtered Keywords Load all the data

Keyword Explorer-Search History

Add to My Keyword List - Keyword Mining

#	Name	Marketplace	Keywords	Created	Action

Keyword Analysis - Keyword Explorer

How to use this tool

Frequently asked questions

LUDILO Musical Puppy Toys for 1 Year Old Girl Gifts, Learning Educational Crawling Infant Baby Toy 6-12-18 Months, Pull Along Baby Toddler Girl Toys Gifts for 1 2 3 Year Old Girls 1st Birthday Present

Train Set Toy for Toddler 1 2 3 Year Old, Realistic Mist Steam Electric Farm Animal Train Set Music & Lights, Early Learning Counting Matching & Sorting, Xmas Birthday Gifts for Baby Boys Girls 18M+

iPlay, iLearn Press to Go Car Toys for Toddlers 1-3, Baby Animal Racing Cars, Infant Play Vehicle Set, Baby Push Go Friction Car Toys for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Boys

LeapFrog Learning Friends 100 Words Book, Green

Gamfeiny Colorful Lighting Baby Balance Bike Toys for 1 Year Old Boy Girl Gifts, 10-36 Month Toddler Balance Bike, No Pedal 4 Silence Wheels & Soft Seat First Riding on Toys, 1st Birthday Gifts

SEREED Baby Balance Bike for 1 Year Old Boys Girls 12-24 Month Toddler Balance Bike, 4 Wheels Toddler First Bike, First Birthday Gifts

Baby Toys for 1 Year Old: Baby Musical Mat Toddler Toys Age 1-2 - 2 in 1 Piano Drum Babies Play Mat - Infant Music Toy 12-18 Months Babies Birthday Valentines Gifts for 1 2 3 Year Old Boys Girls

VTech Sit-to-Stand Learning Walker (Frustration Free Packaging), Blue

Step2 Rain Showers Splash Pond Water Table, Kids Water and Sand Activity Sensory Playset, Summer Outdoor Toys, 13 Piece Water Toy Accessories, For Toddlers 1.5+ Years Old, Blue & Green

VTech Chomp and Count Dino, Green

iPlay, iLearn Press to Go Car Toys for Toddlers 1-3, Baby Animal Racing Cars, Infant Play Vehicle Set, Baby Push Go Friction Car Toys for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Boys

LeapFrog Learning Friends 100 Words Book, Green

VTech Pop-a-Balls Push and Pop Bulldozer, Yellow

SEREED Baby Balance Bike for 1 Year Old Boys Girls 12-24 Month Toddler Balance Bike, 4 Wheels Toddler First Bike, First Birthday Gifts

VTech Chomp and Count Dino, Green

Airbition Talking Flash Cards for Toddlers 1 2 3 4 Year Olds, Montessori Language Learning Toys with 224 Words, Pocket Speech Therapy Toys, and Speech Development Educational Playthings for Children

Play-Act Learning Toy for Toddlers 1 2 3 Years Old, Counting, Matching & Sorting Montessori Learning Farm Train Including 9 Farm Animals, Birthday Gift for Baby Boys Girls

ArtCreativity Bubble Lawn Mower for Toddlers 1-3, Bubble Machine for 1-Year-Old Girl Gifts, Toddler Outdoor Toys for 2-Year-Old Girl Birthday Gift, Push Summer Gardening Toys for Toddlers Age 1 2 3 +

hahaland Montessori Toys for 1 Year Old Boy Girl Birthday Gift - 10 in 1 Cloth Fishing Game Toddler Toys with Stacking Cups - Number Counting, Color Sorting Learning

Toddlers Montessori Wooden Educational Toys for Baby Boys Girls Age 1 2 3 Year Old, Shape Sorting Toys 1st One First Birthday Girl Gifts for Kids 1-3, Wood Preschool Learning Fine Motor Skills Game

FOKI Floor Piano Mat for Toddlers, Sensory Educational Dancing Musical Keyboard Carpet Toy, Animal Sounds Touch Playmat Blanket, for 1 to 5 Years Old Boy and Girl

DQMOON Toys for 1 Year Old Boy Gifts, Baby Musical Mat with Piano & Drum, Adjustable Volume, 12-18 Months Toddler Toys, Christmas Birthday Easter Gifts for 1-2 Year Olds Boys Girls (Blue)

Baby Toys for 1 Year Old Gifts: 3 in 1 Alphabet Animal Piano Music Play Mat - Toddler Toys Age 1-3 Musical Toy 12-18 Months Babies Birthday Christmas Gift for Boys Girls 1 2 3 Year Old

Baby Toys for 1 Year Old: Baby Musical Mat Toddler Toys Age 1-2 - 2 in 1 Piano Drum Babies Play Mat - Infant Music Toy 12-18 Months Babies Birthday Valentines Gifts for 1 2 3 Year Old Boys Girls

Foki Piano Mats, 3-in-1 Animal Musical Play Mat with Piano & Drum for Montessori Sensory Early Educational Musical Learning Toys, Ideal Birthday Toy for Baby Girls, Boys, Toddlers, Ages 1-5 Years Old

2-in-1 Musical Mat Toys for 1 2 3 4 5 Year Old, Piano Keyboard & Drum Set with 2 Drum Sticks, Early Educational Musical Learning Toys Birthday for 1 2 3 4 5 Year Old Boys & Girls, Blue

FOKI Toddler Toys Floor Piano Mat with 61 Animal Music Sounds, Baby Kid Sensory Educational Dancing Musical Keyboard Carpet Toy, Record Playback, for 1 to 5 Years Old Boy and Girl

Toys for 1 Year Old Girl Gifts: Baby Music Mat Toddler Toys Age 1-2 - 3 in 1 Piano Drum Animal Touch Unicorn Toy - Infant Musical Toy 12-18 Months Babies Birthday Easter Gifts for 1 2 3 Year Old Girls

MOMUSE 3-in-1 Piano Music Mat for Kids, Whack-a-Mole Game Floor Play Mat with 30 Sound & Function Keys, Sensory Musical Toys for Baby Girls Boys Toddlers 1 2 3 4 5 6 Years Old

M SANMERSEN Piano Mat, 39.5" X 14" Musical Mat Floor Piano Keyboard Mat 8 Instrument Sounds Piano Mat for Toddlers Touch Play Dancing Mat Toy for 1 2 3 Year Old Boy and Girl Gifts

Gamfeiny Colorful Lighting Baby Balance Bike Toys for 1 Year Old Boy Girl Gifts, 10-36 Month Toddler Balance Bike, No Pedal 4 Silence Wheels & Soft Seat First Riding on Toys, 1st Birthday Gifts

iPlay, iLearn Press to Go Car Toys for Toddlers 1-3, Baby Animal Racing Cars, Infant Play Vehicle Set, Baby Push Go Friction Car Toys for 6-9-12-18 Months, 1st Birthday Gifts for 1-2 Years Old Boys

LeapFrog Learning Friends 100 Words Book, Green

Marstone Toddler Toys for 1 2 Year Old Boys and Girls Gifts: Educational Elephant Slide with 4 Animal Car Toys for Baby 12-18 Months, First Birthday Gifts for Kids, Learning Push Truck Tracks Age 1-2

Toddler Basketball Hoop & Soccer Goal, Toys for 1 2 3 Year Old Boys Girls, Kids Sports Toy with Light Sound Music, Montessori Toys for Baby 12-18 Months, Christmas Birthday Gifts for Ages 1-3(Blue）

Baby Toys for 1 Year Old: Baby Musical Mat Toddler Toys Age 1-2 - 2 in 1 Piano Drum Babies Play Mat - Infant Music Toy 12-18 Months Babies Birthday Valentines Gifts for 1 2 3 Year Old Boys Girls

VTech Chomp and Count Dino, Green

newyoo Tricycles for 1-3 Year Olds, Toddler Bike, Birthday Gift and Toy for Boys and Girls, Toddler Tricycle with Parent Push Handle, Trike with Backrest and Safety Belt, Blue, TR007

Umatoll Colorful Lighting Baby Balance Bike Toys for 1 Year Old Boys Gifts, Adjustable Seat Baby Walker, One Year Old Boy Birthday Gifts, 12-24 Months Toddler First Ride on Toys

Activity Table for 1 Year Old, Montessori Toys for 1 2 Year Old Girls Boy Gifts, 8 in 1 Wooden Sensory Play Table for Toddler 1-3, Learning Toys for Baby 12-18 Months 1st Christmas Birthday Gifts